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Your best wine tasting experience is just a few pages away. Simple, proven, winery-tested techniques to make your wine experience personal, easier to understand, and more fun! The wine consumer's guide to using current sensory science to understand and improve their enjoyment of wine. Easily predict wine preference by asking a few simple questions. Four ways to improve your ability to smell. How your genetics impact how you experience wine. Discover the twelve different ways to sniff wine. Eliminate "food and wine pairing" by learning how to "flavor balance" foods. Based on over a decade of field research with thousands of wine-tasting room visitors in Napa and Paso Robles. Debunks the myths about wine preference and pairing. Fun, easy to read, easy to use, and practical. This 3rd edition is updated with the latest cognitive science and wine industry trends.
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