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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Brand: McGraw-Hill Education - Europe
SKU: 04010308
Price: 29.14 EUR
Availability: InStock

Margaret Mark

Carol S. Pearson

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 04010308

Nakladateľstvo McGraw-Hill Education - Europe, február 2001

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a... Celý popis

Libristo kód: 04010308

73 b

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29.14 €

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.