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Graphic Encoding Choices in Development Communication

Name: Graphic Encoding Choices in Development Communication
Brand: LAP Lambert Academic Publishing
SKU: 02986541
Price: 37.47 EUR
Availability: InStock
Author: Sylvester Ebigbagha
ISBN: 9783659850981

Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration

Sylvester Ebigbagha

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 02986541

Nakladateľstvo LAP Lambert Academic Publishing, apríl 2016

Effective graphic messages/communication is a product of mediation of the graphic encoder between th... Celý popis

Libristo kód: 02986541

91 b

37.47 €

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Effective graphic messages/communication is a product of mediation of the graphic encoder between the source ideas and target audience information needs. The mediation results in the generation of appropriate stimulus conditions that effectively communicate with target audience and facilitate the rapid adoption/utilization of development ideas. 173 The above is enabled in a participatory, two-way, circular communication system, whereby activities are based on research evidence, existing conceptual framework (behavioural change theories, for example), and integrated planning. Moreover, it is important that the graphic encoder be involved in all the stages of the media production process. But where this is not possible because of logistics, then the areas of clarification with requesting agency, topic study, pre-testing and evaluation are indispensable. These are pivotal points for the graphic encoder to intervene and collaborate with other members of the media team. The graphic encoder also needs to actively participate in the decision-making processes about the determination of messages and media production plans as well as educate members of the media team.