Geographical Indications

Introduction:

The concept of Geographical Indications (GIs): definitions, types (Denomination of Origin and Indication of Origin) and importance.
The role of GIs in the globalized market: valuing origin, quality and tradition.
GIs as a differentiation strategy in the competitive wine market.
General overview of wine GIs in the world: main regions, legislation, challenges and opportunities.

Geographical Indications: Concepts and Fundamentals:

Definition and types of GIs: Denomination of Origin (DO) and Indication of Origin (IP).
Constituent elements of a GI: link with the territory, natural and human factors, reputation.
Benefits of protecting a GI: for producers, consumers and the region.
The role of regulatory and control bodies of GIs.
Legal and legal aspects of GIs in the international context.

GIs and the Global Wine Market:

The global wine market: trends, challenges and opportunities.
The importance of origin and typicality in consumer choice.
GIs as a marketing and communication tool: brand building and product enhancement.
The role of GIs in market segmentation and wine positioning.
Successful case studies: how GIs boosted the development of wine regions.

IGs Around the World:

Europe:
English: the Appellation d'Origine Contrôlée (AOC) system.
Italy: Denomination of Controlled Origin (DOC) and Denomination of Controlled and Guaranteed Origin (DOCG).
Spain: Denomination of Origin (DO) and Qualified Denomination of Origin (DOCa).
Portugal: Controlled Denomination of Origin (DOC) and Protected Geographical Indication (IGP).
New World:
United States: American Viticultural Areas (AVAs).
Australia: Geographical Indications (GIs).
Chile: Denomination of Origin (DO).
Argentina: Geographical Indication (GI).
Other countries: examples of GIs in emerging countries in the wine market.

Challenges and Opportunities of GIs:

Challenges for the management and protection of GIs: fraud, unfair competition, climate change.
The need to adapt to the demands of the global market: innovation and sustainability.
Opportunities for regional development and wine-gastronomic tourism.
The future of GIs in the wine market: trends and perspectives.