Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Focus Group Guidebook
Angličtina
131 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
12.73
€
/
Pevná
30.43
€
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?