Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Angličtina
187 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Pevná
82.35
€
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.
Informácie o knihe
Angličtina
Kategórie
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
19.27
€
/
Brožovaná
14.02
€
/
Pevná
24.62
€
/
Brožovaná
102.73
€
/
Brožovaná
50.55
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?