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Editorial management manual
Angličtina
95 b
Až 30 dní na vrátenie tovaru
The Publishing Management Handbook: From the Idea to the Reader is a systemic and rigorous analysis of the book industry in the 21st century, dismantling the romantic vision of publishing to present it as a complex architecture of value where symbolic capital and economic viability converge. Throughout its six modules, the book argues that the contemporary publisher is not a mere manufacturer of printed matter, but a cultural and business manager who must operate in the dialectical tension between the preservation of intellectual heritage and the demands of a market characterized by the attention economy.The structure of the text follows the organic chronology of the book's life cycle. It begins by establishing the strategic foundations in Module I, where it is argued that the identity of a publishing house lies in the precise definition of its line and niche. Here, the manual introduces the Profit and Loss Statement (P&L) as the indispensable risk management tool, warning that financial sustainability is the prerequisite for cultural independence.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoAhoj! Som Libroamiko, tvoj knižný radca.
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