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Distribution and e-commerce

Name: Distribution and e-commerce
Brand: Our Knowledge Publishing
SKU: 49026120
Price: 61.47 EUR
Availability: InStock
Author: Montana Joshua Mbi Mbambi
ISBN: 9786208955106

Montana Joshua Mbi Mbambi

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 49026120

Nakladateľstvo Our Knowledge Publishing, jún 2025

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by th... Celý popis

Libristo kód: 49026120

149 b

61.47 €

Skladom u dodávateľa Odosielame za 5-8 dní

30 dní na vrátenie tovaru

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.