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Dijital Ortam Sosyal Medya

Name: Dijital Ortam Sosyal Medya
Brand: Türkiye Alim Kitaplar
SKU: 09261224
Price: 264.39 EUR
Availability: InStock
Author: Mikail Bat
ISBN: 9783639672893

Stratejik Kurumsal letisim Perspektifinden

Mikail Bat

Jazyk

Turečtina

Kniha Brožovaná

Libristo kód: 09261224

Nakladateľstvo Türkiye Alim Kitaplar, marec 2015

nternetin cografi uzakl g ortadan kald rmas , h zl , maliyetsiz ve arac s z olmas , bu mecradaki uyg... Celý popis

Libristo kód: 09261224

644 b

264.39 €

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nternetin cografi uzakl g ortadan kald rmas , h zl , maliyetsiz ve arac s z olmas , bu mecradaki uygulamalar artt rmakta ve elde edilen avantajlar nedeni ile sosyal, kültürel ve ekonomik hayat dogrudan etkilenmektedir. Günümüzde, al skanl k haline gelen sosyal medya kullan m , farkl kitlelerin sosyal taleplerine yan t vermekte ve bir etkilesim süreci baslatmaktad r. Bat, bu çal smada stratejik perspektiften kurumsal iletisimi ele almakta ve bu temelde dijital ortamlar irdelemektedir. Ele al nan basl klar, örnekleri ile birlikte derinlemesine, aç k ve anlas l r bir dil kullan larak, akademik ve sektörel bak s aç s ile aktar lmaktad r. Kitap bu yönü ile kurumsal iletisime ve sosyal medyaya ilgi duyan kisilerin basucu eseri olma niteligi tas maktad r.