Decoding the Label

Do you actually know what's inside your supplements?

The label says "High Strength." The number looks impressive. The ingredients list is long. But what does any of it actually mean - and are you getting what you think you're paying for?

Decoding the Label cuts through the confusion. Written by an NHS doctor with direct experience of the supplement industry, this practical guide gives you the tools to read any supplement label clearly, compare products honestly, and make confident choices - without being misled by packaging, marketing language, or cleverly presented numbers.

Inside you'll discover:

• Why the headline milligram figure is often not what it appears
• The difference between active ingredients and compound forms - and why it matters
• How fillers, bulking agents, and "perception fillers" take up space that should be used for actives
• What extract ratios and standardisation percentages actually tell you
• How proprietary blends hide dosing information - and what you can still work out
• The marketing tactics behind "equivalent to," "high strength," and "premium" claims
• A simple 30-second framework for evaluating any label in seconds

Whether you spend £10 or £50 on a supplement, you deserve to know what you're actually buying.

Clear, evidence-based, and free from industry bias - Decoding the Label is the guide the supplement industry would rather you didn't read.