Data On Your Plate

What if understanding your organization's data was as intuitive as understanding how food gets to your plate?

In this practical guide, Matt Robertson reimagines data through the lens of food and relates their respective end-to-end systems using a simple analogy - making complex concepts accessible, relatable, and actionable for business professionals at every level. From raw ingredients to plated insights, this book walks you through the entire data lifecycle using a powerful and memorable analogy that connects farming, logistics, processing, and plating to the way data is created, moved, governed, and consumed.

Whether you're an executive sponsor, a team leader, or a data analyst, you'll gain a clearer understanding of how data really works and why so many organizations struggle to get value from it. Along the way, you'll explore real-world case studies, common pitfalls, and the story of Billie "The BOSS" Insightson, an athlete learning how nutrition (data) fuels performance. You'll learn:

• Why setting clear goals is the foundation of any data strategy
• How data should be intentionally produced, not just collected
• What makes a data warehouses work to get ingredients to you
• How dashboards are like meals: they must be prepared, plated, and served with care
• AI's impact on the world of data informed decision making
• Why data literacy is essential for everyone involved in the system