Ctrl+Alt+Survive

"Nathan shares here a blend of hard-won insights and practical strategies for entrepreneurs who understand that people and relationships are key to business success."

- Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

This is not a conventional business book, and if you intend to survive, you can't afford to be a conventional business leader. CTRL ALT SURVIVE is an audacious, occasionally hilarious, and always honest look at what it takes to turn a small business into something that matters. It's about finding the advantages hidden in plain sight, fostering human connections, and taking calculated risks that will keep you up at night before paying off in ways that defy imagination.

This book will inspire you to make bold, thoughtful moves. A manifesto for bold, scrappy leaders who refuse to settle for the status quo and long to do work that matters, CTRL ALT SURVIVE will show you the way one company did it-through the chaos, the absurdity, and the staggering hideous beauty of it all.

Alongside engaging storytelling, CTRL ALT SURVIVE provides you with tactical advice on staffing, operations, and preparing your business for scale-because knowing how to grow is just as important as the guts it takes to start.

Nathan Phinney bootstrapped a humble startup with two friends and grew it into a MSP 500 ranked IT managed service provider that was acquired in 2020 for a price with commas in it.