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Creativity potential is the inner ability of a person that generates new and original ideas. However, creative thinking is more than just using imaginative power to produce ideas; it is a new lifestyle of doing things and perceiving the world. This book presents the findings of an in-depth study on the implementation of a computer-based creative thinking tool on participants from a public university in Malaysia. The technique, well known as Morphology Analysis Method, is a platform for creating lots of new ideas via the morphological matrix. The observed creativity traits: fluency, elaboration, flexibility and originality are based on definitions by Dr. E.P. Torrance. The implementation of a multimedia training for nurturing creativity is also presented. The study also explains the influence of learning styles defined by Honey and Mumford LSI such as activist, reflector, theorist and pragmatist for possible relationship with creativity performance. This book is particularly useful to anybody interested in computer-based creativity technique, multimedia training and learning styles study for documenting creativity performance progress.
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