Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Corporate Communications
Angličtina
120 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Adobe ePub DRM
10.43
€
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying assumptions of most corporate communications practices? What are the organizational and ethical challenges of attempting truly 'corporate' communication?Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a 'must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
59.99
€
/
Brožovaná
20.16
€
/
Brožovaná
14.08
€
/
Brožovaná
22.69
€
/
Krúžková
80.76
€
/
Pevná
103.16
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?