Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Content Analysis
Angličtina
1893 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
16.16
€
/
Brožovaná
20.30
€
/
Brožovaná
22.82
€
Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in Sociology, Political Science, Journalism and Mass Communication (but also in Business Schools) will find in this major work a unique and comprehensive overview of the technique and its applications. Volume One: What is Content Analysis? Defining the Methodological Playing Field Volume Two: Refining the Playing Field: Methodological Advances Volume Three: Applications: A Focus on Mass Media Volume Four: From Advertising to Protest and Violence: Extending the Range of Applications
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?