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Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON Education Limited
SKU: 43395423
Price: 101.88 EUR
Availability: InStock
Author: Michael Solomon
ISBN: 9781292452340

Michael Solomon

Cristel Russell

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 43395423

Nakladateľstvo PEARSON Education Limited, december 2023

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh... Celý popis

Libristo kód: 43395423

246 b

101.88 €

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Herečka & Polyglotka

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Informácie o knihe

Celý názov Consumer Behavior, Global Edition

Autor Michael Solomon, Cristel Russell

Jazyk

Angličtina

Väzba Kniha - Brožovaná

Dátum vydania 2023

Počet strán 544

EAN 9781292452340

Libristo kód 43395423

Nakladateľstvo PEARSON Education Limited

Váha 1134

Kategórie

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing

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