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Competitive Intelligence

Name: Competitive Intelligence
Brand: Palgrave Macmillan
SKU: 13808556
Price: 53.37 EUR
Availability: InStock
Author: C. West
ISBN: 9781349418527

C. West

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 13808556

Nakladateľstvo Palgrave Macmillan, september 2001

To beat your competitors you must know exactly what they are doing. It is impossible to put together... Celý popis

Libristo kód: 13808556

129 b

53.37 €

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To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.