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Most successful companies have operations management at their heart. It should enable strategy and should be part of board room discussions. However Cranfield research has shown that business strategy barely recognises the world of operations management. Martin Christopher and Alan Braithwaite have put the core fundamentals that business leaders should be guided by into this much needed book. Illustrated by international case studies and emotive visualisation, this is a groundbreaking new publication by authors who are at the forefront of the development of new thinking in logistics, supply chain management and operations management.
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