BUSINESS BASICS EXPLAINED SIMPLY

GREAT BUSINESS PEOPLE AREN'T BORN....

THEY'RE MADE!

All real Business success begins with first knowing what the Essential words mean. This all inclusive book has 250 definitions in 6 key Business categories: Finance. Investing. Accounting. Marketing. Strategy. Management.

SMALL BUSINESS SUCCESS SERIES: PART 1

"This book, the first in a three-part series, takes an invaluable 3A approach to educating new and beginner Small businesspeople; Accessible, actionable, and affordable. First, we're given the essential words one needs to know to succeed, then in the 2nd book are the crucial tips to build on them. I highly recommend them all. The 3rd, a great treatise for improving Business Plans and Planning is also essential learning."

THE BOOK'S PURPOSE

• This book was created for the purpose of helping New Businesspeople and Entrepreneurs, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business. 
• It is for those who may not have a traditional or formalized business education or training, but dream of or have already started their business endeavor.

UNIQUE DESIGN LAYOUT:

• The book is full of clear, concise, but short-form explanations drawn from a 35-year business career, with 22 years specifically consulting to Small Businesses.
• The design is straight-forward. Each page is its own entry, containing one Essential word, concept or idea that's explained simply in just two or three paragraphs.
• Gone are chapter-long, pages of explanations that so many just don't follow through on to engage. Here is the ESSENTIAL information from which comprehension grows in a format designed that reached its audience quickly yet sufficiently.
• The goal is to educate the reader so they have solid basis to begin their Business journey.

This book has often ranked among Amazon's top 50 books for Self-employment and Top 100 for Starting A Business, and Home-Based Businesses, and has sold hundreds of copies in both physical and ebook formats.

CONTENTS: This book consists of two General Business sections with three more targeted categories underneath. The sections are broken out by their relation in business.

SECTION 1:

FINANCE:

Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period

INVESTING:

Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio

ACCOUNTING:

Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even

SECTION 2:

MARKETING

Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message

STRATEGY:

Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status

MANAGEMENT:

Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label