Bubble Tea Goes Global

A Brief Global History of Bubble Tea's Popularity, Documenting the Advance of Chinese Beverages in Globalization
一部奶茶流行全球简史，记录中餐饮在全球化中的进阶之路

How did traditional milk tea evolve into New Chinese-style tea beverages? How did this new wave then journey from China to the world? And what cross-cultural dialogues are embedded within the commercial strategies of this "Great Tea Navigation" era?

This book traces the historical arc of bubble tea-from its traditional Taiwanese roots, through its transformation into "New Chinese-style" tea drinks, to its current global popularity. It chronicles pivotal events and significant shifts over the past three decades as China's tea beverage industry blossomed domestically and expanded worldwide. The narrative presents and explores the business gambits and innovations behind this overseas expansion, the clashes and fusion of cross-cultural encounters, and the resulting boost to cultural soft power.

The triumphant global voyage of New Chinese-style tea drinks has repositioned bubble tea abroad as a new-generation Chinese culinary delight. Like a gentle yet sweet "tap" against the walls separating cultures, it has helped introduce Chinese food and drink to global consumers in a more fluid, fashionable manner, integrating into their daily lives and view. In doing so, it has played a notable role in elevating the standing of Chinese cuisine within the global culinary hierarchy.

传统奶茶如何升级为新中式茶饮？

新中式茶饮又是如何从中国走向世界？

奶茶大航海时代下的商业博弈深藏着怎样的跨文化交流？

本书将回顾奶茶从传统台式到升级为"新中式"再到流行全球的历史，记录过去近三十年中国奶茶业从本土繁盛到全球化扩张进程中一系列关键事件与重大变化，呈现与挖掘奶茶出海及中餐饮走出去背后商业经济的博弈与创新、跨文化的碰撞与融合以及对文化软实力的推动。

新中式茶饮出海的成功，使得奶茶在海外被视为新一代的中华美食。奶茶也似成为叩响中外文化壁垒轻柔而甜蜜的"一击"，进而让中餐饮以更流动、更时尚的方式进入全球消费者的视野与日常，为提升中餐饮在全球美食位阶中的序列发挥了一定的影响力。