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Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 01209293
Price: 44.38 EUR
Availability: InStock
Author: COSGROVE
ISBN: 9780820474656

COSGROVE

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 01209293

Nakladateľstvo Peter Lang Publishing Inc, apríl 2007

This book argues that Conservatism has made good use of branding in its move from the fringes to the... Celý popis

Libristo kód: 01209293

107 b

44.38 €

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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.