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Behavior and attitude of consumers regarding green products

Name: Behavior and attitude of consumers regarding green products
Brand: LAP Lambert Academic Publishing
SKU: 16420712
Price: 31.7 EUR
Availability: InStock
Author: Solène Salaün
ISBN: 9783330088641

Solène Salaün

Marine Pontet

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 16420712

Nakladateľstvo LAP Lambert Academic Publishing, jún 2017

Years to years, the relation that exists between the individuals and the environment has taken more... Celý popis

Libristo kód: 16420712

78 b

31.70 €

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Years to years, the relation that exists between the individuals and the environment has taken more importance and keeps on growing up. Several reasons are behind the reinforcement of this relationship as for instance health-consciousness, cost-effectiveness, status, security or pleasure. This change in attitude has been noticed within multiple companies, especially in the cosmetics industry. Nowadays, it is becoming harder for them to find which green strategies they should implement in order to keep their eco-friendly customers and to reach new targets. Moreover, it has been detected that the consideration of green issues can be different between countries. It is the case between Sweden and France, they are in different stages regarding green issues. Sweden is seen greener than France on several levels: housing, foods and transportation rankings. However, it has been detected that the French population purchase more green goods than Swedish. Consequently, the purpose of this study was to investigate the consumer attitude toward green products and how it is influenced by culture.