Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Asking Questions - The Definitive Guide to Questionnaire Design for Market Research, s, and Social and Health Questionnaires, 2e
Angličtina
105 b
Až 30 dní na vrátenie tovaru
Mohlo by vás tiež zaujímať
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoAhoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?