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Artificial Intelligence Adoption and It's Impact on the Sustainability

Name: Artificial Intelligence Adoption and It's Impact on the Sustainability
Brand: LAP LAMBERT Academic Publishing
SKU: 48417142
Price: 53.99 EUR
Availability: InStock
Author: UDEOGU Arinze Christian
ISBN: 9786208438722

UDEOGU Arinze Christian

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 48417142

Nakladateľstvo LAP LAMBERT Academic Publishing, marec 2025

This study examines the relationship between AI adoption and the competitive advantage of MSMEs in A... Celý popis

Libristo kód: 48417142

131 b

53.99 €

Skladom u dodávateľa Odosielame za 5-8 dní

Až 30 dní na vrátenie tovaru

This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p < .05). The study recommends strategic AI adoption in marketing and customer service to enhance business performance. It concludes that AI serves as a valuable resource for sustaining MSME growth and competitiveness.