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The Anthropology of Media: A Reader * Brings together key writings in the emergent field of the anthropology of media for the first time* Integrates key themes in the anthropology of media by means of editorial commentary* Explores the theoretical issues that have arisen from ethnographic studies of media offers a critical overview of how mass media represents and constructs both Western and non--Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field -- the anthropology of media -- and brings its key literature together for the first time.
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