Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Angličtina
136 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Pevná
19.69
€
/
Pevná
52.56
€
/
Brožovaná
22.91
€
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
16.98
€
/
Brožovaná
20.09
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?