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Strategy is tangible - and something we do together
Angličtina
44 b
"e;Strategy is tangible - and something we do together"e; provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps. Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability. Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "e;do-it-yourself"e; manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.
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