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Research Methodology in Marketing

Name: Research Methodology in Marketing
Brand: Springer
SKU: 40997077
Price: 174.12 EUR
Availability: InStock
Author: Martin Eisend
ISBN: 9783030107949

Theory Development, Empirical Approaches and Philosophy of Science Considerations

Martin Eisend

Alfred Kuss

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Libristo kód: 40997077

Nakladateľstvo Springer, marec 2019

This textbook describes and explains the fundamentals of applying empirical methods for theory build... Celý popis

Libristo kód: 40997077

421 b

174.12 €

Skladom Ihneď na stiahnutie

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.