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Overview of the Public Relations Function

Name: Overview of the Public Relations Function
Brand: Business Expert Press
SKU: 49172788
Price: 7.76 EUR
Availability: InStock
Author: Shannon A. Bowen
ISBN: 9781606491003

Shannon A. Bowen

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Nakladateľstvo Business Expert Press, apríl 2010

This book provides an executive overview of the field of public relations with a focus on what manag... Celý popis

Libristo kód: 49172788

19 b

7.76 €

Skladom Ihneď na stiahnutie

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.