Networking with the Affluent and their Advisors

TheNew York Timesbestselling author ofThe Millionaire Next Doorreveals the secrets and strategies for building a network of wealthy clients. InNetworking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individualsas well as their advisorsand generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiencesincluding tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluentcovers: Cracking affluent groupsInfluencing opinion leaders of the affluentGaining high-caliber endorsementsLeveraging your contacts ';No one better illuminates the who, where, and how of the affluent market than Tom Stanley.'J. Arthur Urciuoli, Director of Marketing, Merrill Lynch