leading businesses

The book (Entrepreneurship - theory and application takes the method of emerging emerging projects, and presents entrepreneurship as a theoretical concept and practical application at the same time, with the aim of teaching it at the university stage, enriching the educational content of entrepreneurship in the Arabic language, and providing examples and case studies on successful Saudi pioneering projects. The establishment of a business previously followed a traditional method that requires writing a work plan and presenting it to investors, then building the team and producing the product or providing the service, then starting selling in all possible forms, but research and recent studies have proven that this method includes exposing entrepreneurs to challenges and setbacks that increase The possibilities of the project failure; therefore, a new method of creating commercial projects has appeared less dangerous, which is called emerging emerging projects or graceful projects, and this flexible method depends on experimentation instead of detailed planning, and on the feedback from customers instead of intuition, and on the repetition of the design building instead About offering a great design from the beginning, and the use of this method increases the chances of the success of emerging commercial projects by reducing the size of failure, so that it can be learned from it and move forward, it depends on experimenting with hypotheses and collecting customer opinions since the beginning of the idea and continuously. This book contains ten Chapters present the basics of entrepreneurship in a gradual and interrelated manner to enable students to build their pioneering project step by step, and each semester contains a paragraph (research) to increase the science of entrepreneurship, a discussion paragraph) or (activity) to enrich the interaction inside the class, and (study (a case of a pioneering project Saudi to apply separation concepts to realistic examples, and includes the end of each chapter as well as individual assignment; Such as writing (report), (working paper) or (a contemplative report), and a collective assignment related to the project "the project", and this collective assignment begins from the third chapter, and it is included in the construction of the project until the tenth chapter.