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Integrated Communication

Name: Integrated Communication
Brand: Psychology Press
SKU: 39938732
Price: 73.95 EUR
Availability: InStock
Author: Esther Thorson
ISBN: 9781134780297

Synergy of Persuasive Voices

Esther Thorson

Jeri Moore

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Libristo kód: 39938732

Nakladateľstvo Psychology Press, jún 2013

Building brands through integrated marketing is an approach being used by all top-level marketing st... Celý popis

Libristo kód: 39938732

179 b

73.95 €

Skladom Ihneď na stiahnutie

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.