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Integrated Approach to New Food Product Development
Jazyk
Angličtina
Angličtina
E-kniha
Adobe ePub
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to...
Celý popis
Libristo kód: 45256581
?
808 b
808 b
328.77
€
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Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
Informácie o knihe
Celý názov
Integrated Approach to New Food Product Development
Autor
Moskowitz Howard R. (Moskowitz Jacobs Inc. White Plains New York USA Moskowitz Jacobs Inc. White Plains New York USA Moskowitz Jacobs Inc. White Plains New York USA), I. Sam Saguy, Straus Tim (The Tur
Jazyk
Angličtina
Angličtina
Väzba
E-kniha - Adobe ePub
Dátum vydania
2009
Počet strán
503
EAN
9781040077870
Libristo kód
45256581
Nakladateľstvo
Taylor & Francis Ltd
