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The gaming industry is at an inflection point. The competition is fiercer, attention spans are shorter, and player expectations are higher than ever. Traditional marketing playbooks are crumbling under the weight of evolving consumer behaviors. It is no longer enough to build a great game; one must build a great player journey. This book is a masterclass in understanding, architecting, and optimizing the Gaming Customer Life Cycle-an essential guide for developers, publishers, marketers, and anyone who seeks to not only survive but thrive in the new era of gaming.
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