Digital female identity

This book, through its five chapters, addresses a crucial topic related to women managing their identity and presenting themselves on social media, especially as they enter the workforce, establish their presence in various professional and intellectual fields, and gain access to circles of power and decision-making. Given the significant female presence on social media networks in society, it has become essential to examine how they construct and manage their identities in various social spheres, both real and digital. This examination aims to interpret and evaluate how they manage personal and professional boundaries, utilize them in self-marketing and reputation building, identify the most effective self-presentation strategies, and explain their dimensions and implications. The book's importance lies in its exploration of a new dimension in women's relationship with social media. Most research has focused on limited aspects related to uses, gratifications, and various social, political, and entertainment influences, while research on building and managing digital identity and self-marketing through strategic and purposeful self-presentation has remained largely neglected. The book also presents realistic examples from the environment of successful women in various contemporary fields, who have succeeded in performing diverse life roles and not just the traditional social ones, in which they have long been confined for decades, and it explains contemporary women's efforts to prove themselves and correct stereotypes about their presence and societal roles.