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Compulsive Buying

Name: Compulsive Buying
Brand: Lexington Books
SKU: 40852823
Price: 41.0 EUR
Availability: InStock
Author: Trevor A. Smith
ISBN: 9781793645746

Consumer Traits, Self-Regulation, and Marketing Ethics

Trevor A. Smith

Kenroy C. Wedderburn

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Libristo kód: 40852823

Nakladateľstvo Lexington Books, november 2021

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotiona... Celý popis

Libristo kód: 40852823

99 b

41.00 €

Skladom Ihneď na stiahnutie

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.