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Communicating Globally

Intercultural Communication and International Business

Jazyk AngličtinaAngličtina
E-kniha Adobe ePub DRM
Nakladateľstvo SAGE Publications, Inc, február 2007
Communicating Globally: Intercultural Communication and International Business uniquely integrates t... Celý popis
? points 263 b
108.73
Skladom Ihneď na stiahnutie

Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.Key FeaturesOffers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines.Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business.Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "e;doing"e; business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends.Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.Intended AudienceThis is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.

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Celý názov Communicating Globally
Jazyk Angličtina
Väzba E-kniha - Adobe ePub DRM
Dátum vydania 2007
Počet strán 336
EAN 9781506319223
Libristo kód 40486468
Nakladateľstvo SAGE Publications, Inc
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