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Balanced Scorecard
Jazyk
Angličtina
Angličtina
E-kniha
Adobe ePub
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance...
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Libristo kód: 40127986
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129 b
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Informácie o knihe
Celý názov
Balanced Scorecard
Autor
Robert S. Kaplan, David P. Norton
Jazyk
Angličtina
Angličtina
Väzba
E-kniha - Adobe ePub
Dátum vydania
1996
Počet strán
322
EAN
9781422148167
Libristo kód
40127986
Nakladateľstvo
Harvard Business Review Press
