Analysis and Interpretation of Ethnographic Data

This is Book 5 of 7 in the Ethnographers Toolkit, Second Edition.Treating analysis as both a mechanical and a cognitive process, Book 5 begins by describing why analysis and interpretation of data are necessary. In the first two chapters the book points out the importance of beginning ethnographic analysis in the field, during the earliest stages of data collection, and how to move between induction and deduction, the concrete and the abstract, in a process informed by an emerging and increasingly refined conceptual model. The middle section tackles the challenge of transforming huge piles of text, audio, and visual information intoan ethnographic whole through generic and specific coding and quantification of qualitative data, using multiple extended examples. Chapters show how to use computers in analysis of qualitative data and ways to integrate the results of quantitative and qualitative data into a comprehensive picture of a complex whole. Chapter 9 presents a rare and comprehensive description of the statisticsregularly used by ethnographers to analyze ethnographic surveys. Chapters 10 and 11 show how researchers create and then fine-tune preliminary results into an integrated whole, display them for multiple audiences, and write them up. The final chapter illustrates how ethnographers can share the meaning of results with local communities and constituents and with other professional researchers.Other books in the set: Book 1:Designing and Conducting Ethnographic Research: An Introduction, Second Editionby Margaret D. LeCompte and Jean J. Schensul9780759118690Book 2:Initiating Ethnographic Research: A Mixed Methods Approachby Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte9780759122017Book 3:Essential Ethnographic Methods: A Mixed Methods Approach, Second Editionby Jean J. Schensul and Margaret D. LeCompte9780759122031Book 4:Specialized Ethnographic Methods: A Mixed Methods Approachedited by Jean J. Schensul and Margaret D. LeCompte9780759122055Book 6:Ethics in Ethnography: A Mixed Methods Approachby Margaret D. LeCompte and Jean J. Schensul9780759122093Book 7:Ethnography in Action: A Mixed Methods Approachby Jean J. Schensul and Margaret D. LeCompte9780759122116