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Active Consumer

Name: Active Consumer
Brand: Routledge
SKU: 39937045
Price: 68.39 EUR
Availability: InStock
Author: Marina Bianchi
ISBN: 9781134693801

Novelty and Surprise in Consumer Choice

Marina Bianchi

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Libristo kód: 39937045

Nakladateľstvo Routledge, máj 2006

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring ne... Celý popis

Libristo kód: 39937045

166 b

68.39 €

Skladom Ihneď na stiahnutie

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.