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Unconscious Branding

Language EnglishEnglish
Book Paperback
Book Unconscious Branding Praet Douglas Van
Libristo code: 02357077
Publishers PALGRAVE MACMILLAN, March 2014
If consumers make decisions unconsciously, why do we persist in asking them directly through traditi... Full description
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19.73 €
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

About the book

Full name Unconscious Branding
Author Praet Douglas Van
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 288
EAN 9781137278920
ISBN 1137278927
Libristo code 02357077
Publishers PALGRAVE MACMILLAN
Weight 308
Dimensions 233 x 156 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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