phone 02/210 210 99
LIBRISTO 0
Free delivery for purchases over 59.99 €
Slovak post 4.49 € SPS courier 4.99 € Packeta courier 4.99 € Packeta point 2.99 € SPS Parcel Shop 2.99 €
phone Contact phoneHow to shop

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Language EnglishEnglish
Book Hardback
Book Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark
Libristo code: 04010308
Publishers McGraw-Hill Education - Europe, February 2001
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a... Full description
? points 73 b TOP TOP
29.56 €
In stock at our supplier Shipping in 3-5 days

30-day return policy

Customers also purchased

TOP
Araki: Tokyo Lucky Hole Nobuyoshi Araki / Hardback
common.buy 25.16 €
TOP
How Brands Grow Byron Sharp / Hardback
common.buy 36.61 €
TOP
Positioning: The Battle for Your Mind Jack Trout / Paperback
common.buy 17.69 €
TOP
Brand Gap, The Marty Neumeier / Paperback
common.buy 29.35 €
TOP
The Book of Symbols Archive for Research in Archetypal Symbolism / Hardback
common.buy 33.34 €
TOP
Archetypes in Branding Margaret Hartwell / Hardback
common.buy 42.55 €
TOP
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e Alina Wheeler / Hardback
common.buy 44.59 €
Ekologie půdy Jiří Bárta / Paperback
common.buy 12.68 €
Ogilvy on Advertising David Ogilvy / Paperback
common.buy 16.56 €
Factfulness Hans Rosling / Hardback
common.buy 16.46 €
O sztuce Ernst H. Gombrich / Hardback
common.buy 43.78 €
Unconscious Branding Praet Douglas Van / Paperback
common.buy 19.73 €
Palette Mini Series 01: Black & White Victionary / Paperback
common.buy 27.10 €
Wojciech Fangor: Color and Space David Anfam / Hardback
common.buy 69.45 €
Sustainable Marketing Gemma Butler / Hardback
common.buy 21.58 €
What Great Brands Do Denise Lee Yohn / Hardback
common.buy 23.21 €

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

About the book

Full name Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author Margaret Mark, Carol S. Pearson
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 400
EAN 9780071364157
ISBN 0071364153
Libristo code 04010308
Publishers McGraw-Hill Education - Europe
Weight 634
Dimensions 157 x 233 x 34

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Social, group or collective psychology
Health, Relationships & Personal development > Self-help & personal development > Popular psychology
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

TOP
Haunting Adeline H. D. Carlton / Paperback
common.buy 30.78 €
TOP
Hunting Adeline H. D. Carlton / Paperback
common.buy 31.81 €
TOP
Icebreaker Hannah Grace / Paperback
common.buy 9.20 €
TOP
You Love Me Caroline Kepnes / Paperback
common.buy 9.09 €
TOP
Headway: Intermediate: Student's Book with Online Practice John Soars / Paperback
common.buy 24.95 €
TOP
Lie With Me Philippe Besson / Paperback
common.buy 11.14 €
TOP
Storytelling with Data Cole Nussbaumer Knaflic / Paperback
common.buy 35.90 €
TOP
My Hero Academia, Vol. 3 Kouhei Horikoshi / Paperback
common.buy 9.91 €
TOP
Satan's Affair / Paperback
common.buy 14.82 €
TOP
Ego is the Enemy Ryan Holiday / Paperback
common.buy 10.94 €
TOP
Verity Colleen Hoover / Paperback
common.buy 10.02 €
TOP
Demon Slayer: Kimetsu no Yaiba, Vol. 1 Koyoharu Gotouge / Paperback
common.buy 10.42 €
TOP
Loveless Alice Oseman / Paperback
common.buy 10.12 €
TOP
Fairy Tail 1 Hiro Mashima / Paperback
common.buy 12.06 €
Pasta Grannies: The Official Cookbook Vicki Bennison / Hardback
common.buy 25.87 €
Elizabeth the Queen Sally Bedell Smith / Paperback
common.buy 16.87 €

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account