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Buyology

Language EnglishEnglish
Book Paperback
Book Buyology Martin Lindstrom
Libristo code: 02397563
Publishers Random House Publishing, January 2010
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre... Full description
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

About the book

Full name Buyology
Author Martin Lindstrom
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 254
EAN 9780385523899
ISBN 0385523890
Libristo code 02397563
Publishers Random House Publishing
Weight 234
Dimensions 129 x 201 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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