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Contagious: Why Things Catch on

Language EnglishEnglish
Book Paperback
Book Contagious: Why Things Catch on Jonah Berger
Libristo code: 11067746
Publishers Harper Collins Publishers, May 2016
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod... Full description
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral?

About the book

Full name Contagious: Why Things Catch on
Author Jonah Berger
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 244
EAN 9781451686586
ISBN 1451686587
Libristo code 11067746
Publishers Harper Collins Publishers
Weight 227
Dimensions 133 x 210 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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