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Contagious

Language EnglishEnglish
Audio Audio CD
Audio Contagious Jonah Berger
Libristo code: 11064013
Publishers Harper Collins Publishers, March 2013
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his rese...
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Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

About the book

Full name Contagious
Author Jonah Berger, Keith Nobbs
Language English
Binding Audio - Audio CD
Date of issue 2013
Number of pages 6
EAN 9781442359376
ISBN 1442359374
Libristo code 11064013
Publishers Harper Collins Publishers
Weight 154
Dimensions 133 x 152 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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