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Language EnglishEnglish
Book Paperback
Book Marketing Sharp
Libristo code: 18096851
Publishers Oxford University Press Australia, November 2017
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real... Full description
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

About the book

Full name Marketing
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 832
EAN 9780195590296
ISBN 9780195590296
Libristo code 18096851
Weight 1826
Dimensions 249 x 205 x 35
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