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Using Behavioral Science in Marketing

Language EnglishEnglish
Book Paperback
Book Using Behavioral Science in Marketing
Libristo code: 38471989
Publishers Kogan Page Ltd, August 2022
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased...
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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

About the book

Full name Using Behavioral Science in Marketing
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 288
EAN 9781398606487
ISBN 1398606480
Libristo code 38471989
Publishers Kogan Page Ltd
Weight 432
Dimensions 156 x 234 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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