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\"A must-read.\" — GameDaily. What makes Japanese video games so popular? This enjoyable and informative examination of how Japanese developers raised the medium to an art form includes interviews, anecdotes, and accounts of industry giants such as Shigeru Miyamoto, Hideo Kojima, and others involved in the creation of Donkey Kong, Mario, Pokémon, and other games. This edition includes updated material throughout and a new final chapter.