phone 02/210 210 99
LIBRISTO 0
Free delivery for purchases over 59.99 €
Slovak post 4.49 € SPS courier 4.99 € Packeta courier 4.99 € Packeta point 2.99 € SPS Parcel Shop 2.99 €
phone Contact phoneHow to shop

Neuromarketing in Business

Language EnglishEnglish
Book Hardback
Book Neuromarketing in Business Benny B. Briesemeister
Libristo code: 37634485
Publishers Springer, January 2022
This book shows how neuromarketing works in practice. It describes how companies can use the methods... Full description
? points 249 b
101.23 €
Low in stock at our supplier Shipping in 12-17 days

30-day return policy

You might also be interested in

TOP
Little Tarts Meike Schaling / Hardback
common.buy 22.07 €
TOP
Ninth House Leigh Bardugo / Paperback
common.buy 10.26 €
TOP
The Poppy War R. F. Kuang / Paperback
common.buy 15.49 €
Vow of Thieves Mary E. Pearson / Paperback
common.buy 13.34 €
Digital Neuromarketing Sam Page / Paperback
common.buy 25.25 €
Quantum Physics for Smart Kids: A Little Scientist's Guide to Atoms, Molecules, Matter, and Morevolume 4 / Board book
common.buy 8.51 €
Million-Dollar, One-Person Business,The Elaine Pofeldt / Paperback
common.buy 17.75 €
Neuromarketing Leon Zurawicki / Hardback
common.buy 193.33 €
Neuromarketing in Business Benny B. Briesemeister / Paperback
common.buy 83.57 €
Neuromarketing Patrick Renvoise / Paperback
common.buy 25.35 €
COMING SOON
Weber's Barbecue Bible Jamie Purviance / Hardback
common.buy 37.16 €
Neuromarketing For Dummies Stephen Genco / Paperback
common.buy 19.70 €
Set Boundaries, Find Peace / Hardback
common.buy 22.99 €
COMING SOON
Winnie-the-Pooh: Once There Was a Bear (The Official 95th Anniversary Prequel) Jane Riordan / Hardback
common.buy 18.78 €
Covariant Loop Quantum Gravity Carlo (Universite d'Aix-Marseille) Rovelli / Paperback
common.buy 46.71 €
Streets Of Paris, Streets Of Murder (vol. 1) Jacques Tardi / Hardback
common.buy 32.85 €

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

About the book

Full name Neuromarketing in Business
Author Benny B. Briesemeister, Werner Klaus Selmer
Language English
Binding Book - Hardback
Date of issue 2022
Number of pages 140
EAN 9783658351847
ISBN 3658351845
Libristo code 37634485
Publishers Springer
Weight 395
Dimensions 155 x 235 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Medicine & Nursing > Medical specialties, branches of medicine > Neurology & clinical neurophysiology
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account