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Neuro Design

Language EnglishEnglish
Book Paperback
Book Neuro Design Darren Bridger
Libristo code: 11479291
Publishers Kogan Page Ltd, February 2017
Today, businesses of all sizes generate a great deal of creative graphic media and content, includin... Full description
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

About the book

Full name Neuro Design
Author Darren Bridger
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 264
EAN 9780749478889
ISBN 0749478888
Libristo code 11479291
Publishers Kogan Page Ltd
Weight 418
Dimensions 156 x 233 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Computer science > Human–computer interaction > Information architecture
Computing & Information Technology > Graphical & digital media applications > Web graphics & design
Computing & Information Technology > Computer programming / software engineering > Web programming
Computing & Information Technology > Databases > Database design & theory
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